A successful event is created with the perfect mixture of purpose, timing, and a well selected venue. While food, beverages and entertainment are important, selecting the wrong space to host your occasion can lead to a thumbs down for your event.

How do you determine what space will complement, and elevate your event?

Take the four pointers we’ve shared below into consideration before making your next venue decision.

  1. What Type of Event Are You Hosting?

Details regarding the “who and what,” of your event play an important role in your decision making. Is your event formal or informal? Will attendees casually meet and greet one another or be addressed by a keynote speaker?
As an example, if you are hosting a professional conference with speakers, and you would like to encourage networking, perhaps your venue search should begin with those that offer conference accommodations, such as podiums, theater seating, and inviting common areas.

2. What’s the Ambiance?

Matching the ambiance of your venue with the type of event you are hosting is of great importance. The ambiance of a location includes lighting, color palette, lingering scents and the design of a room.
The time of day your event is hosted, and the purpose for the occasion, should all be considered. For example, a bright and airy space could be perfect for an afternoon function. On the contrary, if you are hosting a black-tie event, a dark masculine venue may prove more appropriate.

3. How Much Space is Needed?

The size of a venue is directly related to the number of potential attendees and guests. Consideration of space specifications include room capacity and access to additional facilities such as kitchens, storage, restrooms, etc.
If you find yourself in a position where a priority must be compromised, for the sake of your event-goers, we highly suggest adequate venue space remain on the top of your “must have” list.

4. What Layout Is Appropriate for Your Event?

Closely linked to space, layout refers to the placement and ordering of permanent structures within a venue. Before making a final decision, ask yourself, “does this layout allow for an easy flow of traffic?
Will it assist in helping me reach my event goals?”
Keep in mind, locations with stationary walls and columns can limit the placement of necessary furnishings, obstruct sight lines or create a segmented feel for your attendees.

As we’ve listed, there are several things to consider when selecting your event location. These pointers are sure to make your next venue selection a success.